A Passion Project Turned Powerhouse
At Northern Sky Designs, we believe in turning passion into powerful digital experiences. Frank Lloyd Wright Sites is a testament to this philosophy, born from our own love for Wright’s architecture and the striking lack of a comprehensive online resource at the time.
From Niche Interest to Industry Leader
Launched in 2007, Frank Lloyd Wright Sites was initially created to fill a personal need: a centralized place to find and explore buildings designed by the iconic architect. What started as a simple idea has blossomed into an extensive platform boasting over 200 pages and still growing!
We’ve meticulously organized the site to enhance user experience, allowing visitors to easily browse buildings by:
- State
- Type of design
- Availability for tours
- Overnight rental options
Crucially, we’ve developed comprehensive Google Maps that pinpoint the exact location of Frank Lloyd Wright buildings. Beyond just locations, these maps are integrated with information on nearby lodging and other important travel points, making it incredibly easy for users to plan their entire visit.
We even feature a unique page dedicated to Wright buildings that have appeared in music videos, commercials, and movies. More recently, we’ve begun expanding our library to include designs by Wright’s apprentices, further enriching the content for enthusiasts of organic architecture.
Driving Engagement & Community
Frank Lloyd Wright Sites isn’t just a website; it’s a thriving community. We consistently achieve 50,000 pageviews a month, demonstrating the site’s immense appeal and reach. Our social media presence further amplifies this engagement:
- 15,000+ followers on our Facebook business page
- 5,000+ followers on Instagram
- A newly launched and rapidly growing Facebook group
The passion of our audience means the social media for this site practically runs itself, fostering rich discussions and organic growth.
Innovative Monetization & Future Growth
This project showcases our expertise in affiliate marketing. We’ve successfully integrated this strategy, even becoming Amazon Influencers with a storefront featuring curated products and books related to Frank Lloyd Wright and his architecture.
As this website was not a client-contracted project, all revenue earned through affiliate marketing is directly reinvested back into the site. This allows us to continuously enhance its features, expand content, and innovate.
Looking ahead, we’re continuously evolving the site. We’ve introduced:
- Page sponsorships (reducing reliance on Google ads)
- Featured listings for owners of Wright properties
We actively collaborate with Wright property owners, connecting them with a highly engaged audience interested in purchasing, touring, or renting these unique homes. Frank Lloyd Wright Sites serves as a dynamic testing ground for Northern Sky Designs, allowing us to implement and refine new designs and technologies, ensuring we stay at the forefront of digital innovation.
